Selling Your Home

Selecting the best listing agent 

It’s not just my customized, personal, strategic plan that sets me apart. I focus on success through exceptional service based on your needs and lifestyle. As your  NextHome agent I will become an extension of you and your home throughout the sale. Our partnership will be results-driven through a personalized approach, employing responsiveness, accountability, and productivity. The NextHome agent is trained, educated, experienced, and a licensed professional. I implement efficient, creative, and innovative marketing through our comprehensive services while helping manage your risks, mitigate issues that may arise during your transaction, and reach your end goal of a successful home sale.

The flow chart below is a great illustration to show the different stages in the home selling process.

 

Selling Process

 

 

Preparing Your Home

 

Home shopping is visual and emotional. Buyers are searching for a place to build a life, a family and memories from the overall property experience starting with the street view to the back of the home, and every detail in-between.

Initially, buyers will focus on the property’s features, cleanliness and condition. Next, they will begin to hone in on the details, the specific parts of the exterior, interior, yard, and more. Most importantly, buyers compare shop. They look at a median of 10 or more homes during the shopping process and compare the features, condition and price of your home against your competition. They will equate a relative value of your property in comparison to the market based on the presentation.

Bottom line – the appearance of your home will directly impact the maximum dollar you can get in today’s market.

To maximize your profit, generate the most interest, and show value above other competing homes, your home should sparkle. Curb appeal, fresh paint, clean carpets, no clutter, working fixtures, trimmed yards, and inviting décor are among the items to spruce up for the sale. I know there is a lot to do when getting your home ready for the market and preparing your family for a move.

I can help minimize the amount of work, and time, you have to spend preparing your home. Professional services for repairs, maintenance, partial or full staging, landscaping and more are available to smooth this process and have your home ready almost overnight. I can get you estimates for these services as well as manage the scheduling, execution and completion of all home preparation items.

Below is a great checklist for preparing your home for the sales market.

home sale preperation

 

Listing Price

 

Deciding on the best listing price for your home is one of the most important and most challenging steps in the selling process. If your home is listed at a price that is above current market value, prospective buyers who would otherwise be candidates to purchase your home, may turn away or lose interest. If you price your home too far below market value, you could ultimately be leaving money on the table by starting too low at the beginning of the negotiations. Most buyers purchase homes within the fair market range with even more purchasing a home if it is a better price than market value. Pricing your home at market value exposes your home to the greatest percentage of prospective buyers and increases the possibility of a sale.

Another critical factor related to the pricing strategy is timing. A property attracts the most attention, excitement and interest when it is first listed on the market. A home that is priced right and well marketed when first listed is positioned to generate the level of interest needed to sell the home for the highest amount possible. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. The result of a languishing home is typically a below market value sale, or no sale at all.

 

Dynamic Marketing 

 

Today’s homebuyers begin their search for properties and information on the Internet. Online and mobile real estate searches have grown each year while the use of print media in home shopping continues to decrease.

The Internet (86%) and your Real Estate Agent (79%) are the top two most useful information sources for homebuyers (National Association of REALTORS® Profile of Home Buyers and Sellers, 2016).

Want to maximize your profit within a timeline right for you? Marketing your home online is essential in reaching the broadest  audience of buyers. We create high quality, professional online marketing of your home with direct avenues to communicate with us for quick, responsive access to more information and showings. In addition to expansive online marketing and easy access for more information, we display your home on hundreds of websites  searched by homebuyers such as Zillow, Trulia, Yahoo, Realtor.com, Homes.com, as well as hundreds of lesser known sites such as MiamiHerald.com, Homeseekerusa.com, cnn.com, comcast.com, and dailyregister.com etc.

With homebuyers beginning their search online, and spending an average of 10 weeks looking for a home, we know Internet marketing is important to maximize the sales price of your home. That is why we have a National Listing Distribution program to market your home on hundreds of websites, including top sites such as:  Zillow.com, Trulia.com, Yahoo.com, and Homes.com. Once your home is displayed on these sites, we keep you informed of the online homebuyer traffic results. We show you the trends, sites being used, and help you gauge the level of interest during our marketing strategy. This information allows you to make informed decisions about the sale of your home and any adjustments needed along the way.

Below is an example of our custom marketing strategy for a typical single family home, of course depending on your unique situation this may need to be altered to best fit your lifestyle and needs.

 

Marketing Strategy